Being a word-nerd isn’t easy. When my grade two teacher had me teach the class spelling, I don’t remember winning any new friends – but I’m probably at my happiest in front of an empty Word or Final Draft document.

Clients will often furnish me with an assortment of bullet points, laying out their key messages and, from there, I set to work crafting a narrative. I’ve collaborated on several projects with my talented sister, Elizabeth (marketry.com.au). We’ve got a good thing going – she nails the client imperatives, and I make it flow.