Winnie Coopers ‘Substance’

Production date: April 2008

Gold Coast hip-hop outfit, The Winnie Coopers, approached graetzmedia to produce the music video for their latest offering – Substance. Having recently taken delivery of a shiny new RED One Digital Cinema camera, this was the perfect test case for low-budget, run-and-gun usage of the RED Camera.

As far as we know, this was the first music video in Australia to be shot on RED. In a mammoth one-day effort, we put the RED well and truly through it’s paces – including steadicam, jimmy-jib and skater dolly macro shots.

The clip was post-produced in HD 1080p and graded in Apple Color using graetzmedia’s new Eclipse CX grading console.


Director/Producer/Editor/Colorist: Dan Graetz
DOP: Leigh Hubner
1st AC: Luke Barlow
2nd AC: Jonny Graetz
Grip/Gaffer: Mick Smith

Behind the scenes